Saturday, March 6, 2010

Now they're just making things up!

I was listening to the radio this morning on my way to get Jesus Chicken for breakfast.

A Kaiser-Permanente commercial came on the air. And, I swear they're making things up!

Now, let's rewind a large number of years. When I lived in MA, there was a HMO company called Harvard Pilgrim Healthcare (It's still there, but the "was" references back when I lived there). They had some pretty cool ad campaigns where they listed various medical professions. My favoritest was when a little tiny girl says "otolaryngologist."

Back to the present, Kaiser is doing similar commercials. Except they're making up things! They're trying to basically say that their doctors have "explicit specialties" that are supposed to give more specialized care to some of your ailments.

Now, I'm not an expert on medical professions in ANY way shape or form (with the exception that I've heard of a few of the specialties, and know approximately what they deal with), but I really think they're making things up!

Case in point, the commercial mentions a "dermatopulmunohematologist." Breaking it down, "dermato" is skin-related ("dermatologist"), pulmuno is lung related ("pulmunologist), and hemato is associated with blood. Exactly what disorder combines those three? (Where's Dr. House when you need him?)

1 comment:

Oemar said...

I truly sympathize with the patient who has to make a choice between a doctor making up diseases and another popping vicodin pills :)